Posted in Industry March 17, 2019
Top 5 Trends to Look Out For in 2019
After the ups and downs of 2018, it’s time to take a step back and evaluate the trends to expect in the coming year. The online gambling industry is one of the rapidly changing ones, and whether you’re a customer or a business owner, anticipating trends and adapting to changes is crucial.
While we cannot predict the future, we can stay informed by researching thoroughly, analyzing available resources, updating data, and keeping up with the news. Having done our part, we’ve identified the top five trends to look out for in 2019:
- Increased competition for William Hill
- Playtech’s continued dominance of the online gambling industry
- Operators jostling for position in Sweden’s regulated market
- Gamesys’ continued growth and profitability
- The impact of the US market on the industry
William Hill
For a company that spends £150 million annually on digital marketing, it’s hard to imagine that this year could outdo the previous one. However, several factors are bringing about the increase. The rise of competition through acquisition and merger strategies means William Hill must be more aggressive in this area. Although 2017 revenue increased by 3%, mostly due to the FIFA World Cup, the following six months were unknown. Historical data suggests the company might not maintain the momentum, but this assumption is not always true.
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Playtech
When it comes to online gambling, Playtech is a leader in the industry. After starting operations online 25 years ago, the company remains relevant now as ever. It has had a few hurdles over the past year, but nothing it could not overcome. The biggest of these was the backlash from fans of Playtech’s casino games when they felt neglected due to the focus being on sports betting integration. However, despite this, Playtech acquired SNAI, an Italian operator, which was a game changer. Attempting to break into the Asian market has presented some challenges, but Playtech will inevitably thrive when it does. It is the brand to beat, and once it’s in the US market, the sky will be the limit.
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Operators in Sweden’s Regulated Market
Whenever a market gets regulated, there’s a rush to invest. That’s the scenario in Sweden, which is currently unregulated, making it a popular choice for giants such as Betsson, Mr Green, LeoVegas, and Kindred. Meanwhile, companies that have been accumulating revenue when it was unregulated, such as Genesis Global, Videoslots, and Casumo, are preparing for significant investments. However, resources are limited, and mergers and acquisitions will determine who thrives.
Related reads about Swedish market:
- How the New Regulation Will Help Shape the Online Gaming Environment in Sweden
- Swedish Gambling Authority Awards Its First Licenses
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Gamesys
Gamesys is a household name in the industry due to its millions of users and thousands of employees worldwide. The figures speak for themselves; Virgin Games grew by 32.2% in the UK in one year, ending in March 2018. While Jackpotjoy only grew by 12%, in revenues $211.3m for Jackpotjoy and $166.2m for Virgin Games in March. Gamesys shows no signs of slowing as it announced the LiveScore business purchase, a move set to boost its sports betting business once it obtains LiveScore and starts advertising its subsidiaries.
The US Market
The PASPA repeal and the official opening of the US sports betting market was the talk of the town for most of last year. Already, sports betting has begun in some states. However, each state has its laws that companies must adhere to even after the federal authorities have approved legislation. Some companies are already taking the Canadian market by storm, and up to17 US states might make sports betting legal this year while 37 will consider passing a bill at some point. Businesses will benefit hugely from this market opportunity, with players experiencing new software. Even non-players and business owners will benefit from the new employment opportunities companies opening up offices across the country will create.
Related reads about US market:
- Follow the Latest Changes in Online Gambling Legislation Worldwide
- Recent Online Poker Bills: Will There Be More Poker Worldwide?
- The Progress of Online Gambling Legalization in the World
- Sports Betting Wins Big with the New Jersey Supreme Court Decision
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