Top Two Most Influential People in Online Gambling
Posted in Industry December 30, 2019

Top Two Most Influential People in Online Gambling

When it comes to exciting gambling experiences, the top online casinos and leading gambling companies are usually mentioned. These include Kindred, 888 Holdings Plc, GVC, and William Hill that dominate Europe and UK gambling markets. In software vendors and game designers, Playtech, NetEnt, and Microgaming lead the race. However, the real force behind these brands consists of individuals with a strong commitment to the games and players. In this article, we take a look at the two most influential people in online gambling.

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Kenny Alexander, GVC CEO

Kenny Alexander may not be popular among casual casino players, but for gambling enthusiasts, he is the king of them all. His reputation is not built on how profitable the company is or how large the network of operators is. Instead, it is built on his decision to invest in the ‘grey markets’.

In online gambling, operators can only operate in markets where existing laws and regulations govern the services and delivery of games. However, there are also areas where the laws are not clearly defined. This was where Kenny Alexander found a competitive advantage and transformed Sportingbet. He invested in less-popular markets like Brazil and Germany, while other players in the industry focused on established ones. Faced with concerns regarding UIGEA and the ‘Black Friday’, the CEO took bold steps and collected the dividends. Today, it’s now common to hear executives discussing their plans to enter ‘grey markets’ like Canada or Japan.

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Denise Coates, Co-CEO of Bet365

Denise Coates is a well-known gambling personality and the co-CEO of Bet365, a family-owned business. She is famous for building the company from ground up after purchasing the domain from eBay for $25,000. Denise pioneered borrowings to fund the development of the business, and today, the company rakes in significant profits.

Bet365 is known for delivering the best services with the best cashout services and mobile user experience in the business. Under her leadership, Bet365 managed to marry industry-leading technologies with shrewd marketing initiatives. She worked closely with her brother, co-CEO John Coates and Head of the International Development Jon Moss, to enter several profitable markets.

Apart from her impressive business resume, Ms. Coates is also a committed philanthropist. She regularly donates to the Alzheimer’s Research UK and the Douglas Macmillan Hospice.

Together with Kenny Alexander of GVC, Ms. Coates helped redefine gambling in the last decade. It won’t be surprising if these two personalities retain their influence and power in the next decade and beyond.

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