Posted in Guides, Industry February 22, 2020
Pragmatic Play Boosts Live Casino Experience
Pragmatic Play, a highly innovative supplier of online casino content, has added localised features to its live casino portfolio with the introduction of three new language-specific roulette games.
The roulette titles will be available in Russian, Italian, and German, in addition to the current English-speaking tables provided in Pragmatic Play’s live casino collection, and will be available to all operator partners starting February 11.
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Three Languages, Three Markets
What is striking about these products is that they make players from each country feel at home. Each table is surrounded by country-specific features, and the dealers will speak the table’s language to enhance immersion and overall atmosphere.
The introduction of the language-dedicated roulette products marks another major milestone in Pragmatic Play’s progress in the live casino industry. The company first announced its entry into the live casino market in January 2019. Pragmatic Play’s games are streamed from its own studios and managed by professional dealers. The company offers various versions of classic casino games, including roulette, blackjack, and baccarat. They are all broadcast in ultra HD, with an interface that provides a mobile-first, immersive experience.
Rapid Rise to Fame
According to Pragmatic Play’s executives, introducing these innovative features will strengthen not only the company’s Live Casino Portfolio but also its reputation as a multi-product provider. The game portfolio has expanded rapidly, with Pragmatic Play producing over 100 HTML5 games, including live casino games, online slots, and bingo. Its titles are available to operator partners through a single API.
The titles are available in multiple languages and currencies and are licensed and certified in all major markets. More importantly, the provider holds licenses from both the Malta Gaming Authority and the UK Gambling Commission.
Lana Bleichyk, live casino operations manager at Pragmatic Play, commented on the launch of language-dedicated roulette games:
“The announcement of our language-dedicated live casino roulette is something I am very excited for, as it gives Pragmatic Play fans an even more immersive live casino experience. We are consistently looking for ways to improve and enhance our live casino portfolio to make it the best in the market, and one of the routes we have found is by offering a localised solution that stands out in a number of regulated territories.”
The news of Pragmatic Play’s latest significant development follows the company’s recent signing of a five-year agreement with EndemolShine Group. The deal gives Pragmatic Play the rights to distribute and develop online casino content based on the hit TV series Peaky Blinders, which includes live casino products, scratch cards, online slots, and virtual sports.
Melissa Summerfield, chief commercial officer at Pragmatic Play, had this to say about the agreement:
“Bringing forward a title like Peaky Blinders will definitely appeal to our customers and beyond, considering the tremendous success that the series gained since its launch. Peaky Blinders branded products will be yet another successful addition to our ever-expanding portfolio, and we trust that it will live up to the expectations.”
