Posted in Industry October 17, 2019
PaddyPower Launches DFS – Taps Into FanDuel Resources
PaddyPower has launched its daily fantasy sport (DFS) product that offers FanDuel’s pools to players in the UK and Ireland. DFS is a fashionable subset of fantasy sport that offers accelerated entertainment and can be played over a short period. Unlike other fantasy sports, DFS comes in the form of paid competitions and contests where winners take a share of the entry fees. Under the PaddyPower DFS platform, customers can choose from various contests and use their existing accounts and funds to play. The company leverages the resources of FanDuel for UK DFS users who can join the NFL Sunday Million at a fee of £9 and possibly win £3.5m. The PaddyPower Fantasy platform has been live on the company’s website since August 23 and is the company’s official entry into DFS outside the US.
What Makes DFS Different from Other Fantasy Sports?
Daily Fantasy Sport or DFS is a subset of fantasy sports that enjoys immense popularity in the US and other regions of the world. Unlike standard fantasy sports that allow players to participate in the entire season, DFS only runs for a week or even just within a day. Winners of the competition share the pot based on the entry fees, and the provider takes a share of the fee payments, which is known as rake revenue.
What Sets PaddyPower DFS Apart?
Also known as PaddyPower Fantasy, this platform is available to players outside the US for the first time, and players can use their existing accounts and funds to participate in various contests. PaddyPower DFS banks on FanDuel’s resource to provide various contests like the NFL Sunday Million which comes with a £3.5m prize at a fee of £9. Although FanDuel’s offering was previously available in the UK, it was withdrawn due to lack of liquidity. Nevertheless, the performance of Flutter Entertainment in the regulated US sports betting market has shown signs of significant improvement, recently accounting for 50% of the New Jersey sports betting market. Flutter Entertainment announced its US pro forma revenue had increased by 55% to £160m, adding that it plans to take a £55m EBITDA loss to fund other investments.
If you’re ready to bet on DFS, PaddyPower DFS would be an exciting pick for you.
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