Posted in Industry January 5, 2020
LeoVegas to Launch GoGo Casino into New Markets
LeoVegas, a Swedish mobile gaming company that provides online casino and sports betting services, is set to launch its proprietary brand GoGo Casino in new European markets next year. This decision was made after the casino’s successful launch in Sweden earlier this year.
GoGo Casino Starts Strong
GoGo Casino, which was launched in March 2019 as the first brand on LeoVegas’ multi-brand platform, has seen significant success. LeoVegas Group CEO Gustaf Hagman claimed that, “For customers who value simplicity and speed, GoGo Casino sets an entirely new standard for the industry. GoGo is initially being launched in Sweden, but will go live in more markets soon.”
Following its announcement, Communications Director Hans Urhus stated, “In a few months, GoGo Casino has been able to put a strong footprint as a challenging brand among the Swedish gaming community.”
LeoVegas’ Success in 2019
2019 has been an excellent year for LeoVegas, with several notable achievements. The company has made significant progress in its overall compliance and responsibility posture; at the end of November, it joined the International Betting Integrity Association, showing its dedication to promoting safe, fair, and responsible gaming.
The third quarter brought a 12% year-on-year profit boost of around $97.6 million, partly due to GoGo Casino’s success in Sweden. LeoVegas aims to execute its strategy of innovation, expansion, and profitability, despite the greater regulatory complexity in several of its main markets.
LeoVegas recently launched a new radio campaign to strengthen its position in Sweden. Hans Uhrus has attributed their brand’s success to a top-class service and market conditions, saying, “while others continue putting their focus on what has worked before, we are trying to challenge the status quo and find new standards for the industry.”
LeoVegas is planning to launch another brand on its proprietary platform in Q1 2020.
