Ellmount Gaming Buys Highroller From GiG
Posted in Industry September 20, 2019

Ellmount Gaming Buys Highroller from GIG for €7m

Innovation, game design, and collaboration are crucial for the iGaming industry every year. Now, Ellmount Gaming has finalized the acquisition of Highroller from Gaming Innovation Group (GiG) for €7m. The payment will be made in the next four years in installments and Ellmount will become GiG’s customer, using their platform to operate the business. The company has the power to use their front-end solutions and managed services and Highroller will operate using the license of GiG as a white label until regulatory formalities are completed.

Sell Highroller, a Business Strategy for GiG

Highroller is a new addition to GiG’s portfolio and has already contributed considerably to the bottom-line. The company has managed to post a three-digit ROI for the company in just two years of operation. However, the company decided to sell Highroller, which CEO Robin Reed was pleased with. Reed claims he is excited to see the company evolve being under the direction of capable owners while benefiting from the full suit of products and services from GiG.

Selling Highroller is a strategic decision for GiG to focus on select markets, augment profits, and foster customer engagement and loyalty. GiG has extended its license from the Swedish Gambling Authority and is looking for better branding. GiG will operate four other popular online casino brands, including Kaboo, Thrills, Guts, and Rizk, besides Highroller. This decision will lead to increased cash flow, a strong B2B partner, and Highroller will get the right industry partner that will allow it to grow in a highly competitive industry, according to CEO Reed.

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