Posted in Industry February 10, 2020
Casumo Launches Its First Sportsbook
Casumo, the Malta-based casino operator, has finally launched its first sportsbook in the UK, which can be accessed via mobile, desktop, and the Casumo sports app. The company’s expansion into sports betting has been highly anticipated since it has already established itself in the UK gambling industry. To celebrate the launch, Casumo is offering newcomers a £10 free bet for a qualifying deposit of over £10 on any in-play or pre-match sports market.
Greg Tatton-Brown, the UK Country Manager, said that the promotion is a straightforward offer, which aligns with the experience the product is designed to provide – sports betting made easy.
A Customized Betting Experience
Thanks to innovative software from Kambi, customers can personalize their betting experience. Casumo’s mobile-friendly platform features a live lobby that caters to the most demanding punter, providing access to real-time action. The company’s betting offer is not restricted to football and rugby – there are plenty of other sports available. Punters can also use a popular ‘Bet Builder’ function to create their own betting combinations, putting any selected market in play. However, this feature is currently available for selected significant events only.
The European Betting Market
Casumo sportsbook launched in Sweden and Germany in 2019, and now it is available in the UK. The initial plan was to launch the sportsbook in time for the 2018 World Cup. However, specific improvements meant that the company chose to delay the launch. According to Casumo’s UK country manager, Greg Tatton-Brown, the goal of the sportsbook is to make sports betting “clear, straightforward, and as simple as possible. We have put the player front and centre in the development of a sportsbook product that is approachable and user-friendly.”
Supporting Responsible Gaming
Casumo signed on as the principal partner of Reading FC in 2019 to support responsible gambling and raise funds for GamCare’s BigDeal Programme. The casino focused 50% of its adverts throughout 2019/20 on spreading awareness about responsible gaming.
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